FENDI IN JAPAN: A BLEND OF LUXURY AND CRAFTSMANSHIP

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Fendi in Japan: A Blend of Luxury and Craftsmanship

Retail Presence

Fendi operates multiple stores in Japan, including:

Palazzo Fendi Omotesando in Tokyo, a high-end retailer selling designer apparel, accessories, and leather goods.
Open daily from 11 AM to 8 PM with a 3.8 rating based on 66 reviews.

Collaborations and Collections

Fendi has engaged in several collaborations with Japanese artists and designers:

For their Spring/Summer 2024 collection, Fendi partnered with renowned Japanese architect Kengo Kuma to create an exclusive series of accessories.
This collaboration incorporated traditional Japanese craftsmanship and materials like washi paper, tree bark, and bamboo into Fendi's iconic pieces such as the Peekaboo bag, Baguette Soft Trunk, and Flow Sneakers.

Brand Ambassador

In a historic move, Fendi recently appointed its first Japan Men's Brand Ambassador:

Ren Meguro, a singer from the idol group Snow Man and a prominent actor, was named as Fendi's first Japan Men's Brand Ambassador.
This appointment marks a significant milestone for Fendi as it approaches its 100th anniversary in 2025.

Cultural Exchange

Fendi's collaborations in Japan represent a broader cultural exchange:

The partnership with Kengo Kuma is described as a "new artistic dialogue between Italy and Japan," highlighting shared values of craftsmanship and innovation.
Silvia Venturini Fendi, the brand's Artistic Director of Accessories and Menswear, noted a "sense of kinship" between Japanese and Italian approaches to savoir-faire.

Pop-Up Events

Fendi has also organized special events in Japan to showcase its heritage:

A Fendi Selleria Pop-Up was held in Tokyo to celebrate the brand's traditional leatherworking techniques, which have been part of Fendi's heritage since 1925.

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